VerveLife 8.0 partners Google Play to deliver Africa’s biggest fitness event, blending wellness, rewards, and digital inclusivity

Now in its eighth edition, VerveLife has become the flagship consumer engagement platform of Verve, a subsidiary of The Interswitch Group.

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Drawing more than 14,000 participants annually across West and East Africa, the event has reshaped fitness culture on the continent with its blend of workouts, dance routines, challenges, and vibrant after-parties.

This year’s edition, themed “Elev8”, reflects Verve’s ambition to push boundaries in wellness and community engagement.

The partnership with Google Play is set to enhance the experience, offering participants exclusive merchandise, exciting incentives, and access to rewarding digital services.

Cherry Eromosele, Executive Vice President, Marketing and Communications at Interswitch, said VerveLife 8.0 will set a new standard. “We are thoroughly thrilled to take VerveLife to new heights this year.

Our collaboration with Google Play reflects our shared vision of delivering exceptional experiences that inspire healthier living across Africa,” she noted.

The fitness series will tour several African cities before its grand finale at the Eko Convention Centre in Lagos on 1 November 2025. Stops include Enugu, Ibadan, Abuja, Kampala, and Nairobi, bringing energy and inclusivity to multiple communities.

Google Play’s Head of Retail and Payment Partnerships, Anthea Crawford, highlighted the collaboration’s impact: “This partnership not only simplifies access to Google Play apps and services but also contributes to building a more inclusive digital environment for Nigerians.”

Since 2023, Verve and Google have worked together to enable cardholders to purchase apps and services directly via Google Play and YouTube, strengthening Nigeria’s digital ecosystem.

VerveLife 8.0 now extends that partnership into lifestyle and wellness, uniting technology, health, and community celebration.

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With anticipation already high, participants across Nigeria, Kenya, and Uganda are preparing for an unforgettable series that blends fitness, music, and fun into Africa’s ultimate wellness event.