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Rite Foods Rises to 22nd in Top 50 Brands Nigeria 2025

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Rite Foods

Rite Foods moves from 27th to 22nd in Top 50 Brands Nigeria 2025, showcasing innovation, quality, and strong consumer trust

Rite Foods Limited, Nigeria’s leading indigenous producer of beverages and snacks, has climbed five places in the 2025 Top 50 Brands Nigeria ranking, moving from 27th position in 2024 to 22nd this year.

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Also read: Bola Ahmed Tinubu hails Senator Abu Ibrahim at 80

The rise underscores Rite Foods’ growing influence in Nigeria’s fast-moving consumer goods (FMCG) sector and highlights its strong connection with consumers through innovation, quality, and resilience.

The Top 50 Brands Nigeria ranking, widely recognised as the nation’s most credible evaluation of brand performance, uses a Brand Strength Measurement (BSM) Index to assess corporate reputation, consumer sentiment, digital engagement, and category leadership.

Since debuting in the ranking in 2021, Rite Foods has leapt 28 places in just five years, reflecting sustained growth and strong brand equity.

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Its success spans flagship products such as Bigi Carbonated Soft Drinks, Sosa Fruit Juice, Fearless Energy Drink, and Bigi, Flex, and Rite Sausage Rolls.

Commenting on the achievement, Managing Director Seleem Adegunwa said:

“We are immensely proud to see Rite Foods recognised once again among the Top 50 brands powering Nigeria, and even more delighted to have moved up five places this year. This achievement reflects our team’s passion, our consumers’ loyalty, and the unyielding Nigerian spirit that drives us to keep raising the bar.”

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Beyond commercial success, Rite Foods strengthens its societal impact through the EYEC framework, a Corporate Social Responsibility initiative focusing on Education, Youth Empowerment, Environmental Stewardship, and Community Development.

These programmes have enhanced the company’s reputation as a socially responsible corporate citizen.

The organisers of the Top 50 Brands Nigeria initiative commended the 2025 honorees for their ability to meet consumer expectations, remain competitive, and consistently deliver on their promises.

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Also read: Bola Ahmed Tinubu hails Senator Abu Ibrahim at 80

Rite Foods’ steady rise in the rankings reaffirms its position as a proudly Nigerian brand built on integrity, innovation, and resilience, inspiring confidence across the country and beyond.

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Brands

Mbappe Apologises Over Mao Zedong Comment as Chinese Brands End Deals

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Mbappe Mao Zedong comment sparks backlash in China, prompting an apology from the Real Madrid star and the termination of two brand partnerships

Real Madrid forward Kylian Mbappe has apologised over an “ill-judged” comment about former Chinese leader Mao Zedong after Chinese drinks manufacturer Dongpeng Beverage and dairy producer Mengniu terminated their partnerships with the French football star.

Also read: Police Confirm Three Killed, Inspector Injured in Kebbi Violence

Mbappe, who captains France’s national team, issued the apology on his X account on Tuesday, acknowledging that his remarks had upset people in China and Chinese communities worldwide.

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“My comment was ill-judged, and I now understand that it hurt many people in China and in Chinese communities around the world. I apologise to everyone my words have upset,” he said.

The controversy followed the circulation of a video in which the 27-year-old footballer reacted to an internet meme featuring his face superimposed on that of a Chinese leader.

He reportedly described it as the funniest meme he had seen and referred to the figure as “some guy — I think he’s a Chinese dictator”, in an apparent reference to Mao.

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Dongpeng Beverage announced on Tuesday that it was ending its partnership with Mbappe, citing its opposition to comments considered offensive to Chinese national sentiment.

“Our company firmly opposes and has a zero-tolerance policy towards any behaviour that offends national sentiments,” the company said.

“With immediate effect, we are terminating all cooperation with Kylian Mbappe,” it added.

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Mengniu, one of China’s largest dairy producers, also announced that it was ending its partnership with the Real Madrid forward.

“With immediate effect, our company is terminating all cooperation with Kylian Mbappe,” the company said, adding that it maintained a zero-tolerance policy towards words or actions that hurt the feelings of the Chinese people.

The announcements generated widespread discussion on Chinese social media platform Weibo, where Dongpeng’s decision to end its partnership with the footballer became a trending topic.

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Mao, who led the Chinese Communist Party and died in 1976, remains a highly sensitive historical and political figure in China.

Comments perceived as disrespectful towards him can provoke strong public reactions.

Mbappe had previously addressed memes comparing him to historical dictators in an interview with French sports newspaper L’Equipe in September.

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“There’s a part of it that’s funny. You can tell that, for some people, it’s all in good fun. But there is another part that’s a bit less funny because of the damage such people have caused throughout history,” he said.

He added that being compared with individuals responsible for mass killings and widespread suffering was uncomfortable.

“Being compared to individuals who murder others, or who have brought misery to millions upon millions of people — well, I don’t think I’ve ever done anything like that in my life,” Mbappe said.

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International sports figures have previously faced commercial and public backlash in China over politically sensitive comments concerning Taiwan, Tibet and Hong Kong.

In 2019, a social media post by then-Houston Rockets general manager Daryl Morey expressing support for pro-democracy protesters in Hong Kong prompted Chinese authorities and businesses to suspend NBA-related activities.

NBA games were subsequently absent from Chinese state television broadcasts for about a year.

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In 2023, former NBA player Dwight Howard also faced criticism on Chinese social media after referring to Taiwan as a country in a video featuring Taiwan’s then vice president, Lai Ching-te.

Also read: Police Confirm Three Killed, Inspector Injured in Kebbi Violence

Mbappe’s apology comes amid the fallout from the latest controversy and the decisions by Dongpeng Beverage and Mengniu to end their commercial relationships with the footballer.

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