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Real Madrid World renews Nigerian coach Ayere Sylvester deal

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Real Madrid

Ayere Sylvester Real Madrid World contract renewed after the Nigerian coach’s impactful first year overseeing global training programmes

Real Madrid World has extended the contract of Nigerian coach Ayere Sylvester for another year, following a successful first spell with the global football brand.

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Also read: Police arrest influencer Peller over reckless livestream crash

The contract renewal was agreed after Ayere Sylvester’s performance as an assistant manager and coach in Dubai, where he led global development programmes and supervised the training of thousands of players from different regions.

Ayere Sylvester described the extension as a strong endorsement of his contribution and growing influence within the organisation.

The Nigerian coach said the decision reflected competence, dedication and the measurable impact of his work during the past year.

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During his initial tenure, Ayere Sylvester played a pivotal role in shaping the operational and technical framework of Real Madrid World.

He designed the training structure currently used by the brand and coordinated programmes involving more than 5,000 players of diverse nationalities.

He was also involved in the Real Madrid legends initiative, which featured specialised one on one improvement sessions with former Real Madrid defender and three time UEFA Champions League winner Roberto Carlos.

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The FA Level 3 and UEFA B licensed coach began his international coaching career in Dubai with Fleetwood United FC.

He served as assistant coach in the second division, worked with the club’s under 15 team and managed the under 23 pathway to the senior squad.

His spell at Fleetwood United proved decisive, as the club won the Division Two title and secured promotion to the First Division, a success that paved the way for his move to Real Madrid World.

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Reflecting on the renewal, Ayere Sylvester said the opportunity represented more than continuity, describing it as a powerful platform for further professional growth within one of football’s most influential institutions.

Before relocating abroad, Ayere Sylvester built his coaching foundation in Nigeria.

He served as head coach at Freiburgerweg FA, Oasis Ladies and Raineiri Ladies, and later worked as head of opposition analysis at Gbagada FC in the third division, earning recognition for his proactive and modern approach.

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Also read: Police arrest influencer Peller over reckless livestream crash

The extension positions Ayere Sylvester to deepen his impact within Real Madrid World as the organisation continues to expand its global football development footprint.

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Brands

Mbappe Apologises Over Mao Zedong Comment as Chinese Brands End Deals

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Mbappe Mao Zedong comment sparks backlash in China, prompting an apology from the Real Madrid star and the termination of two brand partnerships

Real Madrid forward Kylian Mbappe has apologised over an “ill-judged” comment about former Chinese leader Mao Zedong after Chinese drinks manufacturer Dongpeng Beverage and dairy producer Mengniu terminated their partnerships with the French football star.

Also read: Police Confirm Three Killed, Inspector Injured in Kebbi Violence

Mbappe, who captains France’s national team, issued the apology on his X account on Tuesday, acknowledging that his remarks had upset people in China and Chinese communities worldwide.

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“My comment was ill-judged, and I now understand that it hurt many people in China and in Chinese communities around the world. I apologise to everyone my words have upset,” he said.

The controversy followed the circulation of a video in which the 27-year-old footballer reacted to an internet meme featuring his face superimposed on that of a Chinese leader.

He reportedly described it as the funniest meme he had seen and referred to the figure as “some guy — I think he’s a Chinese dictator”, in an apparent reference to Mao.

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Dongpeng Beverage announced on Tuesday that it was ending its partnership with Mbappe, citing its opposition to comments considered offensive to Chinese national sentiment.

“Our company firmly opposes and has a zero-tolerance policy towards any behaviour that offends national sentiments,” the company said.

“With immediate effect, we are terminating all cooperation with Kylian Mbappe,” it added.

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Mengniu, one of China’s largest dairy producers, also announced that it was ending its partnership with the Real Madrid forward.

“With immediate effect, our company is terminating all cooperation with Kylian Mbappe,” the company said, adding that it maintained a zero-tolerance policy towards words or actions that hurt the feelings of the Chinese people.

The announcements generated widespread discussion on Chinese social media platform Weibo, where Dongpeng’s decision to end its partnership with the footballer became a trending topic.

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Mao, who led the Chinese Communist Party and died in 1976, remains a highly sensitive historical and political figure in China.

Comments perceived as disrespectful towards him can provoke strong public reactions.

Mbappe had previously addressed memes comparing him to historical dictators in an interview with French sports newspaper L’Equipe in September.

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“There’s a part of it that’s funny. You can tell that, for some people, it’s all in good fun. But there is another part that’s a bit less funny because of the damage such people have caused throughout history,” he said.

He added that being compared with individuals responsible for mass killings and widespread suffering was uncomfortable.

“Being compared to individuals who murder others, or who have brought misery to millions upon millions of people — well, I don’t think I’ve ever done anything like that in my life,” Mbappe said.

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International sports figures have previously faced commercial and public backlash in China over politically sensitive comments concerning Taiwan, Tibet and Hong Kong.

In 2019, a social media post by then-Houston Rockets general manager Daryl Morey expressing support for pro-democracy protesters in Hong Kong prompted Chinese authorities and businesses to suspend NBA-related activities.

NBA games were subsequently absent from Chinese state television broadcasts for about a year.

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In 2023, former NBA player Dwight Howard also faced criticism on Chinese social media after referring to Taiwan as a country in a video featuring Taiwan’s then vice president, Lai Ching-te.

Also read: Police Confirm Three Killed, Inspector Injured in Kebbi Violence

Mbappe’s apology comes amid the fallout from the latest controversy and the decisions by Dongpeng Beverage and Mengniu to end their commercial relationships with the footballer.

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